Shannon Chung
NYU Sports Business Graduate Student '25
diving headfirst into the sports scene as an emerging professional
About
Shannon Chung
I’m Shannon Chung, a sports marketing professional driven by the power of storytelling, culture, and community to connect fans with the games they love.
Originally from Taiwan and fluent in both Mandarin and English, I bring a global perspective to every project I take on. I recently earned my Master’s in Sports Business from NYU, where I built a portfolio of work that spans grassroots activations, brand partnerships, social media strategy, and event operations.
From collaborating with the Brooklyn Nets and Hennessy on an award-winning Lunar New Year activation, to reimagining MLB’s PLAY BALL initiative for its 10-year anniversary, to producing digital content that reached over 1.4 million views at DIAZA Football, my work blends creative vision with strategic execution.
I’ve engaged fans in arenas, elevated brands online, and worked alongside professional teams, leagues, and brands—including the WNBA’s New York Liberty and Victor Racket Corp. Across every role, my focus is the same: create authentic experiences that spark connection, celebrate diversity, and build lifelong fandom.
Let’s connect if you’re in the world of sports, marketing, or fan engagement—I’d love to learn from you and collaborate!
View my LinkedIn Profile
My Journey
Get to Know Shannon
Growing up, I developed a deep passion for sports from watching baseball games and eventually falling in love with tennis at the age of 12, initially as a means to connect with my grandparents. My formal journey into the world of sports began with my enrollment in the Kinesiology program at National Tsing Hua University, the first established sports science department in Taiwan. I also pursued interdisciplinary studies in business to broaden my knowledge base. To confirm my genuine interest in and desire to enter the sports marketing industry, I volunteered to assist in organizing sports events at school, served as a team manager for the handball team, and embarked on a path as a sports journalist for the Chinese Taipei University Sports Association. In the challenging environment of student sports in Taiwan, I was consistently moved by the selfless dedication and spirit displayed by student-athletes on the field, reinforcing my determination to learn and contribute more in this seemingly magical industry of sports✨.
Work Highlights
Jan. 2025- May. 2025
Marketing and Social Media Intern
DIAZA Football
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Managed LinkedIn and Instagram accounts by collaborating with partner brands and spotlighting supportive fans,
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boosting engagement among 1,000+ followers
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Produced IG reels for tournament teasers and custom GIFs that generated over 1.4M views.
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Photographed and edited promotional visuals for jerseys, tournaments, and athlete features to support brand
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storytelling.
May. 2024- Nov. 2024
50/50 Raffle Tickets Seller
New York Liberty / Brooklyn Nets
Jan. 2024- May. 2024
Collaborator - NYU Real World Program
Brooklyn Nets
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Facilitated the sale of 50/50 Raffle tickets at New York Liberty home games to raise $67,060 for the foundation and made net sales for $10,820.
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Engaged with a diverse fanbase to promote and explain the raffle program, providing excellent customer service and accurate reconciliation of payments and tickets sold.
The NYU team devised a plan to utilize Brooklyn culture in cultivating international partnerships for the Brooklyn Nets and expanding the team’s global presence. We implemented the "industrial city" concept to establish a "mini Brooklyn" in Brazil, aiming to foster growth for the team's brand internationally.
Feb. - Jun. 2023
Marketing Intern
VICTOR Badminton Racket Corp.
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Produced monthly social media reports to analyze accounts performance.
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Created over 100 product images in collaboration with the design team, resized and optimized for website use. .
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Offered exceptional global customer service, assisting customers with product information, comparisons, athletesponsorships, and collaborations.
Sports Portfolio
As a passionate sports enthusiast, my portfolio reflects a diverse range of experiences in school varsity social platform management, dynamic news reporting, and engaging podcast interviews with athletes. Feel free to take a look if you're interested!
